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Amazon Ads unBoxed After Dark was an exclusive evening experience featuring a live performance by The Black Keys, bringing attendees together for a night of music, entertainment, and connection beyond the conference floor.
For unBoxed 2026 in San Francisco, we created a distinct visual identity that extended the event's brand into a bold, energetic concert experience. From environmental signage, digital graphics, and custom merchandise to branded photo moments and AI-powered interactive experiences, every touchpoint was designed to build excitement, encourage engagement, and create a memorable night.
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Role: Art Director, Graphics + UI Design
Creative Team: PinchAs Lead Art Director, I helped shape the creative direction and visual execution of After Dark across environmental, digital, and experiential touchpoints. I designed all event signage and branded environmental graphics, while also providing art direction for motion graphics, merchandise, photobooth experiences, and AI-generated photo concepts.
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The AI Photobooth experience brought Amazon unBoxed After Dark attendees into the spotlight through four custom, music-inspired scenes. I developed the creative concepts, visual direction, and AI prompts for each experience, from taking center stage at a Bill Graham concert to starring in a vintage concert poster, stepping into an immersive ribbon vortex, or appearing in a nostalgic 2000s music video. Working with an AI photobooth vendor to bring the concepts to life, we created an interactive experience where guests could select a scene and see themselves transformed into a personalized, AI-generated image.