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A collection of branding work for independently run businesses across wellness, beauty, pet care, construction, and packaging. From yoga instruction to hairdressing and product packaging, each brand needed a visual identity that felt personal, polished, and tailored to its audience.
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Partnered with small business owners to lead creative direction and design for each brand, including visual identity, logo development, color palettes, typography systems, and foundational brand collateral. Worked closely with each client to define their voice and translate it into a cohesive, personality-driven design system tailored to their audience.
