In partnership with Coca-Cola, Global launched the 2024 "Get a Coke, Share a Coke" campaign for Alltown Neighborhood Perks (ANP) members, building on the success of the previous year. Members who participated through a dedicated website received a complimentary Coca-Cola product and facilitated a donation to a cause of their choice. This initiative combined the joy of giving with the spirit of the holidays, creating a meaningful way for members to engage while supporting their communities.

I art directed the photoshoot for the campaign, overseeing all imagery and creating cohesive designs for layouts, emails, and in-store signage. I designed the set, selected props, and retouched the final images to ensure consistency and visual appeal. The project objective was to craft a visually engaging campaign that embodied the joy of sharing and the spirit of gifting during the holidays. My goal was to develop a warm, inclusive design system spanning digital and physical elements, inspiring members to engage, share, and enhance the community while celebrating the unique joy of Coca-Cola.

Photographer: Francine Zaslow