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Oxford Properties is a global real estate investment and development firm with a strong footprint in Boston. Among their portfolio is Pappas Way in South Boston, where they host year-round events to engage the local community. One of their key initiatives is the Recreation Station, a free public lending library and activity hub designed to bring people together along the waterfront.
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Brand identity, mural wrap design, digital and print marketing, web design, wayfinding signage
I was brought on to lead a full rebrand of the Recreation Station in South Boston. This included designing the vinyl wrap for the shed, refreshing the website experience, and creating bold digital and print materials to promote community events. The result is a vibrant, approachable identity that reflects the Station’s playful and inclusive spirit along Pappas Way.I also served as the sole creative lead for seasonal events—developing the look and feel and designing all accompanying graphics across signage, social, and print.
Recreation Station
